Initial Inspiration
Brand Strategy + Product Language
Consumer - Empathy
Competition - Benchmarking
Company - Brand
Define the Problem
Diverge and Converge
Communicate Concepts
Concept Exploration 1
Concept Exploration 2
Concept Development
Concept Presentation - One Pager
Concept Presentation - Value Proposition
Concept Presentation - Storyboard
Prototyping Form and Function
Initial CAD